Merchandise
A collection of merchandised projects I create playful, thoughtful merchandise that brings brands, illustrations, and ideas into the real world. From apparel and tote bags to stickers, mugs, and other illustrated products, I combine creative concepts with strong visual design to create products that feel memorable, engaging, and made to be shared.
Destination Illustration & Beach Tote Design
Yoga Deck — Todos Santos Retreat
I developed a series of hand-drawn illustrations for Yoga Deck's Todos Santos Retreat, inspired by the vibrant spirit, natural beauty, and distinctive desert landscapes of Baja California, Mexico.
The illustrations were created to capture the playful, immersive atmosphere of the retreat and bring a sense of place into the guest experience. The artwork was applied across promotional materials and custom beach tote bags gifted to participants, creating a cohesive visual identity that extended from the retreat's marketing to the experience itself.
By combining hand-drawn illustration with destination-inspired storytelling, the project transformed the landscape and spirit of Todos Santos into a visual keepsake that participants could take home and continue to enjoy beyond the retreat.
Role: Illustrator & Designer
Services: Illustration · Branding · Merchandise Design · Destination Storytelling
Client: Yoga Deck
Category: Travel & Lifestyle · Hospitality · Illustration
Yoga Deck
Character Illustrations & Apparel
Developed a series of custom character illustrations for Yoga Deck that became a recognizable part of the brand's visual identity. The playful illustrations were applied across apparel, stickers, website graphics, and studio branding, creating a cohesive and engaging experience that reflected the studio's welcoming, community-focused personality. By extending the artwork across multiple touch points, the project strengthened brand recognition while bringing a fun, approachable voice to the Yoga Deck experience.
Role: Illustrator & Graphic Designer
Services: Character Design · Illustration · Apparel Design · Brand Design · Merchandise
Client: Yoga Deck
Category: Wellness · Lifestyle · Branding
