LEGOLAND® California

I created a series of animated GIFs and digital stickers for LEGOLAND® California Resort, bringing the brand's playful storytelling to life across social media and digital marketing campaigns.

The animated illustrations were developed to promote seasonal events and themed attractions, including Summer Block Party, Brick-or-Treat Monster Party, Dino Valley, and LEGOLAND Holidays. Designed to be playful, expressive, and highly shareable, the motion assets helped extend the LEGOLAND experience beyond the park while giving audiences new ways to interact with the brand digitally.

The work was distributed across digital channels, including GIPHY, helping the illustrations reach audiences where they were already creating and sharing content.

Role: Illustrator & Motion Designer
Services: Illustration · Motion Design · Digital Campaigns · Social Media
Client: LEGOLAND® California Resort
Category: Entertainment · Family · Digital