Branding
I create thoughtful, memorable brand identities that bring ideas and organizations to life. From logos and visual systems to color, typography, illustration, and brand collateral, I develop cohesive visual identities that help brands communicate clearly, connect with their audiences, and stand out in meaningful ways.
Boys & Girls Clubs of Greater San Diego
Integrated Campaign & Marketing Design
I developed a comprehensive suite of marketing and design collateral for Boys & Girls Clubs of Greater San Diego, translating the organization's mission into engaging campaigns that connected with children, families, donors, and local communities.
The work spanned newspaper advertising, summer camp promotions, direct mail, fundraising initiatives, and additional print and marketing materials designed to support the organization's programs and community outreach.
Across each campaign, I balanced the organization's established brand with approachable, engaging visual storytelling—creating materials designed to increase visibility, encourage participation, and communicate the impact of programs that empower children and teens through education, recreation, and mentorship.
Role: Graphic Designer
Services: Campaign Design · Marketing Design · Branding · Print · Art Direction
Client: Boys & Girls Clubs of Greater San Diego
Category: Community · Nonprofit · Campaigns
County of San Diego Open Budget
County of San Diego
Designed the visual identity and user experience for the County of San Diego's Open Budget website, creating an accessible digital platform that helps residents better understand how public funds are allocated. The project included website design, branded graphics, icons, infographics, and marketing materials that transformed complex financial information into clear, engaging, and easy-to-navigate content. By developing a cohesive visual system and intuitive user experience, the platform strengthened transparency, improved public engagement, and made budget information more approachable for the community.
Role: Graphic & Digital Designer
Services: Web Design · Brand Design · Information Design · UX/UI Design · Marketing Design
Client: County of San Diego
Category: Government · Public Sector · Civic Engagement
County of San Diego
County of San Diego Annual Report
Designed the County of San Diego Annual Report, transforming complex organizational data, achievements, and community impact into a cohesive and engaging publication. The project included editorial layout, infographics, custom graphics, and visual storytelling that communicated key initiatives and accomplishments in a clear, accessible format. By combining strong information hierarchy with a consistent visual identity, the report enhanced transparency, celebrated the County's impact, and created an engaging experience for residents, stakeholders, and community partners.
Role: Graphic & Digital Designer
Services: Editorial Design · Brand Design · Information Design · Layout Design · Print & Digital Design
Client: County of San Diego
Category: Government · Public Sector · Annual Report
Integrated Brand & Marketing Design
Outside of the Lens
I developed a comprehensive suite of print and digital marketing materials for Outside the Lens, a nonprofit organization using photography and media education to empower students and strengthen communities.
The work spanned pitch decks, educational curriculum materials, social media graphics, academic program assets, presentations, flyers, and monthly newsletters. Each touchpoint was designed to communicate the organization's mission and program value while maintaining a cohesive visual identity across audiences and platforms.
Working across fundraising, education, outreach, and ongoing communications, I created flexible design solutions that helped Outside the Lens connect with educators, students, partners, and the broader community.
Role: Graphic & Digital Designer
Services: Brand Design · Marketing · Editorial Design · Digital Design · Presentation Design
Client: Outside the Lens
Category: Nonprofit · Education · Media & Photography
