Campaigns
I create engaging, purpose-driven campaigns that connect brands and organizations with their audiences across multiple platforms. From concept development and visual storytelling to billboards, print, digital advertising, social media, and marketing collateral, I design cohesive campaigns that bring ideas to life and make an impact.
County of San Diego
Mobile Crisis Campaign
Designed a multi-channel public awareness campaign for the County of San Diego to launch and promote its new Mobile Health Crisis Response service, which provides immediate mental health support in the community for people experiencing a behavioral health crisis.
I created visual communications that introduced the new service and helped residents understand how this resource could support them during a mental health crisis. The campaign included billboards, newspaper advertisements, and digital ads, creating a cohesive visual presence across both traditional and digital media.
The project required translating an important public health service into clear, approachable, and accessible messaging that could reach a broad San Diego audience. The campaign's visual system was designed to build awareness, communicate the service's purpose, and encourage community members to seek help when they needed it.
Client: County of San Diego
Category: Public Health Campaign · Integrated Marketing · Advertising · Public Service
My Role:Multimedia Designer · Graphic Designer
Services: Campaign Design · Art Direction · Visual Design · Billboard Design · Print Advertising · Digital Advertising · Marketing Collateral
End-of-Year Campaign
Boys & Girls Clubs of Greater San Diego
Developed the creative concept and visual identity for Boys & Girls Clubs of Greater San Diego's annual end-of-year fundraising campaign, designed to inspire donor engagement and support youth programs across the region. The project included art direction and photography, along with a cohesive suite of campaign materials including a direct mail package, donor letter, donation form, event invitation, and supporting print collateral. By creating a unified visual theme and compelling storytelling, the campaign strengthened donor communications and delivered a memorable, mission-driven fundraising experience.
Role: Graphic & Digital Designer
Services: Campaign Design · Brand Design · Art Direction · Photography · Print Design · Direct Mail
Client: Boys & Girls Clubs of Greater San Diego
Category: Nonprofit · Fundraising · Marketing Campaign
Summer Camp Campaign
Boys & Girls Clubs of Greater San Diego
Developed the creative direction and visual identity for Boys & Girls Clubs of Greater San Diego's Summer Camp campaign, promoting seasonal programs through a cohesive, multi-channel marketing experience. The project included campaign branding, a custom photoshoot, brochures, mailers, flyers, newspaper advertisements, website graphics, and digital marketing materials. By creating a consistent visual system across print and digital platforms, the campaign increased awareness of summer programs while engaging families and reinforcing the organization's mission of providing enriching experiences for local youth.
Role: Graphic & Digital Designer
Services: Campaign Design · Brand Design · Art Direction · Photography · Print Design · Digital Marketing
Client: Boys & Girls Clubs of Greater San Diego
Category: Nonprofit · Education · Marketing Campaign
