Yoga Character Illustrations
& Apparel Design

Created a series of hand-drawn illustrations and branded assets for Yoga Deck, a community yoga studio in San Diego. Each illustration features a unique yoga posture and incorporates the studio’s brand colors and logo. The artwork was applied to promotional merchandise, including tote bags for members completing 100+ classes, yoga mat tote bags, stickers, and t-shirts. Additionally, custom typography and hand-lettering designs were developed for the apparel collection, featuring yoga class names and hand-drawn illustrations representing the studio’s identity. This project enhanced brand recognition, member engagement, and created visually cohesive studio merchandise.

Hand-Drawn | Apparel | Branding | Illustration