Character Illustration & Apparel Design

I created a series of hand-drawn character illustrations and branded merchandise for Yoga Deck, a community yoga studio in San Diego.

Each illustration represents a unique yoga posture while incorporating the studio's brand colors and visual identity. The artwork was developed as a flexible illustration system and applied across promotional merchandise, including member milestone tote bags, yoga mat bags, stickers, and t-shirts.

I also created custom typography and hand-lettering for the apparel collection, combining yoga-inspired phrases, class names, and expressive illustrations to create a cohesive visual identity that members could wear and share beyond the studio.

The project helped extend Yoga Deck's brand into the everyday lives of its community while celebrating member milestones and creating a stronger sense of connection and belonging.

Role: Illustrator & Designer
Services: Illustration · Branding · Custom Lettering · Merchandise Design
Client: Yoga Deck
Category: Branding · Lifestyle · Community